After a long wait, the news of Armstrong being banned from the sports for using performance enhancing substances was finally released in October 2012 and hit Doug Ulman hard. He was forced to clean up the mess Armstrong had made. It was hard for him to process that his close friend Armstrong would ever do such a thing and would take three months to apologize to the staff of Livestrong after they had supported him for months.
Doug Ulman, president and CEO of the Livestrong foundation after facing betrayal from close friend Lance Armstrong had to go his own way and pick up the pieces that Armstrong had left behind.
Doug Ulman had initially started with a career in running. However it was short lived as he was diagnosed with bone cancer and melanoma. Thankfully he was cured from both. It inspired him to launch Ulman Cancer Fund for Young Adults. He was then discovered by Lance Armstrong who had his own project. They came together to form the Livestrong Foundation.
The two cancer survivors had always been close friends and Ulman always stood up for Armstrong. No one really knows if he was oblivious to the fact or was purposely avoiding the truth but he had to come face to face with it after the report in October 2012.
After Armstrong’s debacle, Livestrong lost some of its most important sponsors. It also continued to lose revenue and 13 out of the 100 employees of Livestrong resigned. Armstrong’s deceit however helped Ulman to start dream bigger and focus the foundation on the cancer patient survivors for whom it was founded. Though it wasn’t as large scale as before, it was definitely more pure and humble.
One thing Armstrong has indirectly helped in doing was making a possibility for Livestrong to become something different if not fix what it was. It may just become stronger than the original Livestrong.